01
Why consent is critical for your marketing
With Google Consent Mode V2 required for EU advertising, proper consent management is no longer optional. V 7 implements a consent architecture that complies with GDPR, protects user data and preserves your tracking performance. We ensure you don't lose conversion data, even when users decline cookies.
02
Consent Mode V2 and Google Ads
Google requires Consent Mode V2 to run personalized ads in the EU. Without it, you lose access to remarketing, lookalike audiences and modeled conversions. V 7 ensures your implementation is correct so you retain full ad functionality and compliance at the same time.
03
Future-proof compliance strategy
Regulatory requirements change constantly. V 7 builds your consent infrastructure with future-proofing in focus - flexible consent management platforms, modular cookie architecture and documentation that makes it easy to adapt to new rules without starting over.