As the founder of V7, he helps companies create measurable digital growth through the strategic use of data, AI-driven technologies and specialised partnerships.
Throughout his career, Nicolai has worked with digital advertising, SEO, tracking, consent technology, e-commerce platforms and performance-based digital strategy. His approach combines technical understanding, strategic thinking and creative problem-solving – inspired by experiences from both the digital industry and the creative world.
Current roles
Founder – V7 A platform for digital growth and strategic advisory focused on:
- Digital advertising and performance marketing
- Data, tracking and measurement
- Consent technology and compliance
- High-performance websites and e-commerce
- AI-driven digital strategies
- Strategic coordination of digital specialists
Co-Owner & CEO Scandinavia – Invertus.pro Invertus is an international e-commerce development company specialising in advanced e-commerce solutions, integrations and digital transformation.
Digital experience
Since 2003, Nicolai has worked professionally with digital media and online business development.
His experience includes:
- Domain expertise – buying, selling, strategy and legal aspects of internet domains
- Setting up and optimising some of the earliest Google Ads accounts in Denmark
- Strategic work with internet domains and digital business development
- SEO, digital advertising and data-driven marketing
- Implementation of tracking, analytics and measurement systems
- Development and advisory within e-commerce and digital platforms
- Integration of AI in marketing, analytics and digital workflows
Entrepreneurship
Throughout his career, Nicolai has started and developed several companies and digital projects.
Among them the cosmetics brand SERUM8, which was sold in 2020 to a Swiss cannabis company.
His entrepreneurial work has focused on combining technology, data and digital platforms to drive growth in businesses.
Previous experience
Nicolai's professional experience spans several industries, including:
- Hospitality
- Sports industry (Select Sport)
- Media and distribution (GDC Video & Music Distribution)
- Security industry
This broad experience has provided a practical understanding of business operations, sales and organisations.
Music industry
In the 1990s, Nicolai was active in the Danish music scene and helped co-found the record label M.U.
He was part of a creative environment alongside the band Passion Orange, Chief1, Christina Groth and Nexus Music.
During this period he was part of the creative surroundings where demo recordings were being produced for artists such as Sabia, while also witnessing the early beginnings of Rasmus Nøhr's career.
M.U. was also involved in the development of the group Twoface, which later achieved international success.
Education
- Bishop Kelly High School – Boise, Idaho, USA
- Language-focused high school degree – European Class, Nørre Gymnasium
- Studies – Niels Brock
- Military service – Motor dispatch rider
International experience
Nicolai has travelled to more than 50 countries and has lived abroad for more than six years in total, including extended stays in Thailand.
Sports
Sport has been an important part of Nicolai's life for many years, including:
- Youth football in Vanløse and KB
- Several years of Muay Thai training in Copenhagen, Bangkok and Chiang Mai